Honda Motorcycle and Scooter India’s June 2025 sales report has surprised the auto sector. While the domestic market has seen a huge decline, exports have seen a slight increase. The report published by Rushlane shares Honda’s domestic and export sales figures for two-wheelers, which show that the company has faced many challenges in the market this time.
Huge decline in year-on-year (YoY) sales
Honda’s two-wheeler sales figures for June 2025 show a clear decline in year-on-year comparison. Honda has suffered heavy losses especially in the domestic market. While the company sold 4,82,597 units in June 2024, this number has come down to 3,88,812 units in June 2025. This means that in just one year, the company’s domestic sales have come down by 93,785 units, which is a decline of -19.43% in percentage terms.
This figure is a matter of serious concern for Honda, as it shows that domestic customers have declined in their purchases and they are no longer showing the same confidence in Honda’s two-wheelers as before.
Total Performance Summary
| Period | Current Sales | Previous Sales | Decline/Growth | Growth % |
|---|---|---|---|---|
| YoY (June) | 4,29,147 | 5,18,799 | -89,652 | -17.28% |
| MoM (May–June) | 4,29,147 | 4,65,115 | -35,968 | -7.73% |
| FY YTD | 13,75,120 | 15,53,192 | -1,78,072 | -11.46% |
Positive growth in exports
While domestic sales have seen a decline, Honda has got relief on the export front. In June 2024, the company exported 36,202 units, while in June 2025 this figure reached 40,335 units. This is an increase of 4,133 units, which shows 11.42% YoY growth.
This makes it clear that Honda’s vehicles are still getting a good response in foreign markets, and global demand for the company still remains strong.
Declining sales month-on-month (MoM) as well
Not only yearly, but also in monthly comparison, Honda has suffered losses in June 2025. The company’s domestic sales in May 2025 were 4,17,256 units, which declined to 3,88,812 units in June 2025. That is, a decrease of 28,444 units has been recorded in just one month, which shows a -6.82% MoM decline.
Exports also declined sharply in June
There has been a decline on the export front as well between May and June. While Honda exported 47,859 units in May 2025, it fell to 40,335 units in June 2025. This is a decline of 7,524 units in a month, i.e. -15.72% MoM growth.
This makes it clear that there has been a decline in demand in both domestic and international markets between May and June, which is a warning signal for the industry.
Financial Year So Far (FY YTD) – 2025–26 Performance
The performance of the initial months of the financial year 2025–26 has also not been very good for Honda. Domestic sales have declined by 1,85,271 units. While this figure was 14,14,232 units in FY 2024–25, it came down to 12,28,961 units in FY 2025–26.
This decline is -13.10% YoY in percentage terms, which shows that the beginning of the entire financial year has been weak.
Exports again showed a ray of relief
Although there is a decline in domestic sales, exports have given some relief to the company at the beginning of the financial year. In FY 2024–25, the company exported 1,38,960 units, while in FY 2025–26 this figure reached 1,46,159 units. That is, 5.18% YoY growth has been seen with an increase of 7,199 units.
This shows that Honda’s global presence is still strong and its performance in international markets remains satisfactory.
Possible reasons for Honda’s sales decline
Honda has to look at several possible reasons for this sales decline:
- Intense competition – Aggressive launches and marketing strategies from Hero, Bajaj, TVS and new EV companies have given tough competition to Honda.
- Rising prices – Due to the increase in petrol and engine costs, two-wheeler prices have increased, which has affected the budget segment customers.
- Lack of festive season – There was neither any festival nor any major promotional offer in the month of June, due to which the crowd was seen less at the dealerships.
- Trend towards EV – Customer preference is now moving towards electric vehicles (EV), which has affected the sales of petrol vehicles.
Conclusion
Honda’s June 2025 sales report shows that the company now needs to change its product lineup keeping in mind the changing preferences of customers, EV trends and new technology.
While exports are giving growth, falling sales in the domestic market are a matter of concern for the company. If Honda does not prioritize new and more feature-loaded products, better customer service and investment in the EV segment, this decline may deepen in the coming months.